Gym Shark
Social Media ReBrand

For my Business and Management of Interactive Design class, my group and I rebranded the Instagram of fitness and fashion brand GymShark.

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Our goal was to create more content diversity and reach a larger female audience. We also wanted to make their brand more marketable through user research, competitive analysis, and social media.

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The rebrand emphasized GymShark's mission statement and created a reputable and aesthetically pleasing space that could target a larger audience and build trust within the GymShark digital community.

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We conducted a case study, SWOT analysis, and competitive analysis. Our final deliverables were Instagram stories, Instagram posts, and a brochure.